Notes
Ten decisions, each written out in full, including the ones that cost us something.
Engineering
The least glamorous decision in the product, and the one everything else depends on.
Privacy
Not a permission screen, not a policy, not a model. Two holes, in the right places.
Design
A blinking LED, three centimetres from a child's eye, every evening, for a decade.
Interaction
The rarest property in consumer hardware is a control you never have to think about.
Interaction
There is no powering on, no powering off, and no waiting for a connection.
Design
Every five minutes this product does something to your recording. You are not supposed to notice, ever.
Lenses
The premium option is the wrong option when the product's other half is a phone screen.
Colour
Space Gray, Light Pink, Light Red Gold, Light Gray. Four colours, and not one of them is the obvious choice.
Materials
Everybody's lightest-frame claim is a material claim. Ours is a geometry claim.
Vision
Nobody needs another device. Some people need one fewer.
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